What scares you more - a toaster or a shark?
For most of us, the answer is a shark.
Perhaps you saw the movie Jaws and its theme music plays in your head at the mere mention of the word. Perhaps you have seen intense media coverage of shark attacks when they happen. Perhaps you are one of the many who eagerly anticipate Shark Week on TV every year.
Somehow, somewhere, sharks took up residence in the deepest parts of our brains.
When they did, they imprinted by integrating a whole range of physiological functions including memory, emotion, and biological responses. And so now, we consider sharks scarier than toasters - even though more people are killed in toaster-related accidents every year.
But imprinting isn’t only about sharks.
We teach you how to integrate the neuroscience and psychology of the imprinting process into your marketing and donor strategies. It’s a gamechanger. Our clients have seen exponential growth in middle and major donor engagement and giving.
We have assembled a team of experts who, for the past 20-plus years, have been researching and testing the most effective ways to make these types of imprints on your donors. Collectively, we have worked with large and small organizations integrating the neuroscience and psychology of charitable giving, and applied those principles strategically to the field of donor relations. As a result, we can share our ground-breaking knowledge and help you discover the best donor approach for your cause which will, in turn, allow you to have the greatest impact as you share your vision with the world.
Leverage the science.
Hack the why.
