Leverage the science.
Your donors make decisions based on factors you may not understand.
The field of neuroscience is rapidly expanding and giving us new insight into what drives human behavior.
We now know most choices are made in nanoseconds, intuitive impulses based on a combination of life experiences, belief systems, personal worldview, and the collective history of evolutionary adaptations. Then, and only then, do the executive parts of our brain scramble to justify and rationalize our decision. These actions, and the brain’s neuropathways that they trigger, can illuminate both the type and dimension of the identities revealed through the process.
The application of this understanding is what can set your organization apart.
At NeuroImprints, we go beyond traditional methods like A/B testing, focus groups, and mathematical models which can focus too much on what people like and do. Instead, we dig deeper to find out why they respond to you.
This understanding radically changes how we approach fundraising, and it will differentiate you from your competition.
Our experts take donor segmentation, cultivation, and stewardship to a whole new level by integrating psychosocial profiling, identity mapping, neurodesign, and other cutting-edge techniques. In this highly personalized process, we can take you from knowing what color your donor prefers to creating a lasting impression that will stick forever.